Services
/ Editorial & Copywriting
/ Website Development & Build
/ Logo Development
/ Photography & Videography
/ PR + Social Media Consulting
/ Brand Development, Execution & Management
/ Internal & Staff Communications
/ Press Releases
/ Media Outreach
/ Consulting
Lorem Ipsum
Lorem Ipsum is the handy Latin placeholder employed until a writer is called in. It’s dummy text.
Long before there is a messaging campaign, tagline, or communications strategy, there is a conversation with a client. That’s always the beginning. Talk to me first about your story, your project, service or cause, and then we can replace the dummy text with something new, something clever and targeted, something authentic and branded, essentially: copy that is effective.
> new business ventures need branding —
> causes and fundraisers need to be pushed into the sunlight —
> advertising options need curating —
> tactics need a hook and flavor that binds them.
This is why I’m here and why copywriting is listed first in my services.
Copywriting
Choose your words.
Words create an understanding between people. They define and connect us. We want to be heard and to find our community. Commercially, targeted words help build brands, sell ideas and products, and define an ethos to a bunch of people dealing with noise.
Websites, brochures, taglines, campaigns, consumer packaging, e-newsletters, e-blasts, event promotions, blogs, press kits, arts performer profiles, catalogs, radio spots, print advertising … I’ve done it all, many times.
Ghost Blogging
Hate writing, but love online traffic?
Then consider hiring a ghost-blogger. Blogging increases SEO, as you know, but you may not enjoy writing or have the capacity, interest or energy for it.
I have developed the brand voice for clients who’ve then hired me to blog for them in that voice. This not only allows for greater SEO, more website traffic, inquiries and sales, but over time these clients have seen their brands more recognizable and more expansive. Blogging allows you to tell the company story, build brand awareness through events and anecdotes, and create new content that is more targeted.
Brand Development
Strategy & Management
Like it or not, you are who people think you are.
You, your company, your organization or cause is a brand.
Defining your brand well and sticking with it is one of the hardest and most satisfying things you can do. You can certainly evolve, and good brands do this, but the best brands have a recognizable foundation. Exercise brand discipline, but be nimble creatively.
I take clients through a process during onboarding and at the end of phase 1, we have a road map, an identity system and a strategic outline.
Website Development & Website Builds
It's not brain surgery, but it does involve an understanding of brand goals, …
and targets, and an attention to detail, a passion for seeing the whole of a brand and working through each granular element. Need a simple site or a strong eCommerce site that intersects with third party vendors? No problem. See my Projects page for examples. I am part of the Squarespace Circle, have built sites in Wordpress, Wix, Weebly and Shopify. Websites are a tool, and well built, they can work hard for you.
Consulting
If you would like to discuss your idea and brainstorm toward a goal, I applaud you.
Do that first. I would love to meet you to learn more about what is exciting you and want you want to bring to market. And, I am always eager to collaborate on a plan or at least get to know you better and cheer you on as you move forward.