Hector’s Hot Sauce

/ Brand Integration
/ Website Build + Commerce
/ Copywriting & Messaging Strategy
/ Creative Campaigns

Hector Diaz began creating hot sauce for his burritos long before there was a Salsas. His travels to Peru and parts of Africa, the Caribbean and Mexico sharpened his already mighty culinary gifts, and made him want to grow his own peppers, develop flavors and create a special sauce. Since the early 1980s, people have been clamoring for his hot sauces and they are now available for purchase online. My job was to help launch the new retail website and develop messages and impressions on social media and through traditional promotions.