Modesto

/ Strategy
/ Rebranding
/ Web Design & Build
/ Copywriting
/ Creative Collaboration
/ Brand Maintenance
/ Website Maintenance
/ Social Media
/ Internal Communications
/ PR

Modesto is Hector Diaz's chef-led trattoria that pairs “oh-holy-crap-this-is-so-good” wood-fired pizzas and Italian plates of squid, pasta, caprese salad and elegant rustic Italian specialties, with iconic and small-batch, boutique Italian wines. Located in the Grove Arcade, even the atmosphere is scrumptious, thanks to Aimee Diaz. My job was to learn their story, update their narrative and brand, and create a site and voice that matched the place and people of the Diaz Restaurant Management. We engaged two amazing local photographers Molly Milroy and Jesse Kitt to capture the vision of the brand, and each also took images for Salsas and Bomba.